Online service from ProCredit Bank in Ukraine

Онлайн-сервис от ПроКредит Банка в Украине

Online banking, as part of the strategy of the ProCredit group, is an integral factor in the development of the Bank in Ukraine

This year, the German ProCredit Bank continues to actively reform their business in Ukraine. The Bank puts before itself new business goals and is willing to invest in further development.

With the beginning of the year ProCredit Bank closed seven branches, but this does not mean that the Bank intends to stay at its development in Ukraine is just the opposite. During the unstable post-Maidan period, ProCredit remains one of the strongest players in the Ukrainian financial market, showing in 2016, annual growth of total assets greater than 55 %. Steady growth continued in 2017.The impressive performance of the Bank has provided support to the shareholders of the ProCredit group, is necessary for further growth in Ukraine. The aim of the ongoing reforms is to provide an online service of modern high-quality format of online banking that is focused on business customers and middle class.

Service online

In the current situation the online service largely corresponds to the current banking “habits” of customers of ProCredit Bank. Viktor Ponomarenko, Chairman of the management Board of ProCredit Bank in Ukraine, says: “Actively using online banking at work, many of our customers didn’t even notice the closure of the offices. The development of technology changes the lifestyle and thinking of people, including expectations for financial services. The need to regularly visit Bank branches just disappeared”.

Fewer customers, more transactions

In practice, for the Bank this means a decrease in the number of clients, but increasing the number of operations. Victor Ponomarenko expects that this trend will continue, as the Bank will continue to focus on the main customer segment. Now ProCredit Bank in Ukraine serves about 40 thousand private customers; last year there were 60 thousand. Victor Ponomarenko expects in current market conditions, the Bank will serve a customer base of 20K. “The Bank never intended to become a large retail Bank,” he says, adding that the current changes will enable the Bank to allocate more resources to work with the target clients. “Our business model is based on providing service of the highest quality. This is only possible with a limited number of customers.”

The change of ProCredit Bank’s strategy includes increasing the minimum Deposit amount of 100 thousand UAH (in equivalent) and the introduction of monthly fee in the amount of 100 UAH for banking services. Victor Ponomarenko recognizes that the introduction of a fee could lead to quite contradictory feedback from customers of the Bank. But he is convinced that the approach is not to charge each service separately, and to charge a monthly basis a Commission based on common sense and it will make the Bank more understandable and more competitive.

Individual approach

ProCredit Bank know in the market as a specialized Bank for small business. It is for this segment of customers personal contact with the Bank is crucial. Victor Ponomarenko stressed that reducing the number of offices does not imply a reduction of direct communication with customers. “When we’re talking about business clients, individual approach, of course, important. Customers need constant contact with the employees of the Bank” For each business customer of the Bank assigned a responsible specialist.”

Easy

The increase in transactions conducted online, puts the Bank of new task – to preserve their simplicity, to go through smart it solutions. “The development of online banking is a significant investment for us, which demonstrates the commitment of ProCredit market of Ukraine” – he adds. “ To build simple, clear and high-quality business model is much more difficult than to be a universal Bank and offer a range of services and all kinds of solutions.”

 

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