April 19, 2017 at the NSC “Olympiyskiy” was held the press-conference after signing a Memorandum of cooperation between the network of fitness clubs Sport Life and the Ukrainian Premier League. The conclusion of this Memorandum was to promote sports and in particular football.
As noted by the founder of Sport Life group of companies Dmitriy Ekimov: “today, Sport Life is the leader in the sports industry. From the very beginning our company specializes in the support of sports and promotion of healthy lifestyles. We consider it an honor to start cooperation with Ukrainian Premier League. Together we will strive to ensure that every citizen of Ukraine professed values of a healthy and active lifestyle. For us important social projects such as supporting children’s sport. Any joint action with the FDA as we consider the promotion of football in Ukraine and the involvement of Ukrainians to the active lifestyle. We are ready for long-term cooperation with UPL. Sure it will be fruitful and will benefit the country and its citizens!”.
The President of UPL Vladimir geninson his part added: “We are pleased that our interests coincide with the interests of the Sport Life. First of all, because the company Sport Life promotes a healthy lifestyle, and the FDA supports such initiatives. Believe, our cooperation with Sport Life will be long and fruitful, together we will do good things for the national sport”.
During the press conference, the founder of Sport Life Dmitry Ekimov and the President of UPL Vladimir geninson also announced the launch of first joint activities to promote healthy lifestyle and sports.
According to Vladimir Geninson already scheduled Amateur fan-football championship for children and teenagers, which will take place in those regions of Ukraine where there are clubs in the Premier League. Another stock is going to be a competition “Miss Premier League”, which will take place in the network. According to the results of the contest by an expert jury, among whom will be the coach, the players and connoisseurs of feminine beauty, will choose the 12 beautiful winners. Girls will become the “face” of the annual calendar of the Premier League, which will be presented in the Ukrainian super Cup 2017.
Signed a Memorandum of cooperation can be rightfully regarded as a symbol of continuing good deeds to Ukrainian sport. The active involvement of citizens of Ukraine to sports and football events at the highest level will help to cultivate a system of values of a healthy lifestyle and sports development.