Google accidentally bought advertising on the Internet for $10 million

Google по ошибке купил рекламу в интернете на $10 млн

One of the interns Google pressed the wrong button during the training in the company by running a blank ad.

One of the interns Google pressed the wrong button during the training in the company, which on many web pages and applications appeared blank ad in a yellow box. On Thursday, 6 December, reports the Financial Times.

In particular, a source in the advertising industry estimated the cost of published announcements of $10 million. According to him, the incident occurred at a time when employees were told about how to use the internal Google AdX to buy ads on the Internet in real time.

“One of the trainees and consultants accidentally applied for the acquisition of advertising for the company at a price of $25, which is much higher than the market price of $2 – $4. In Google have noticed the mistake only after 45 minutes, all the while ads are displayed to users from the USA and Australia, after which the banners were removed from all sites,” – said in the message.

Soon in Google expressed willingness to pay compensation for the feedback network banners all sites and companies in which they were randomly acquired.

Previously, in several cities of different countries on Google Maps, a swastika.

It was also reported that Google has tightened the requirements for political advertising in the EU.

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