Google and Mastercard entered into a secret agreement – Bloomberg

Google и Mastercard заключили тайное соглашение - Bloomberg

Google representatives declined to comment on the partnership with Mastercard

Google entered into a secret agreement with Mastercard, buying her a financial transaction history of nearly two billion users.

Google found a way to find out the effectiveness of web advertising: the search engine now knows who after viewing the ads went to buy the shown product.

According to Bloomberg, Google entered into a secret agreement with Mastercard, buying her a financial transaction history of nearly two billion users. “The agreement gave unprecedented opportunities for the measurement of the flow in the outlets and strengthened the position of the search engine among its competitors, with Amazon.com inclusive”, – stated in the message.

Campaigners of privacy say that such agreements are alarming, it is not known what other agreements exist and what data get technology giants.

Google representatives declined to comment on the partnership with Mastercard, but talk about advertising tools.

“Before you run this beta product in the past year, we established a new system of double-blind encryption, which prevents that Google and our partners could watch the personally identifiable information of users. We do not have access to any personal information about credit or debit cards from our partners and share information with partners,” – said in a statement.

The speaker Mastercard Seth Eisen also refused to comment on the relationship with Google. He said that Mastercard shares transactions with merchants and their service providers to help them measure the effectiveness of advertising campaigns.

Earlier it became known that Google Chrome browser scans files on computers running Windows.

 

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