IKEA entered the Ukrainian market

IKEA выходит на украинский рынок

In Kiev in 2019 will be the first store of a new urban format IKEA is one of the first such format in the world.

Swedish company IKEA will open in Kiev its first store of a new urban format in 2019. This will be one of the first stores of this format in the world, said on Wednesday, September 12, the press service of the company.

Noted that the Kiev store will be located in the shopping center Ocean Mall.

The company noted that it goes to the format of stores, which are smaller in size and located in the Central part of the city to meet the demands of modern consumers who want to shop closer to home, and online with the spread of urbanization and the development of new technologies.

It is expected that Ukraine will become one of the first markets in which IKEA will open a store in the new format, along with France, UK, Denmark, USA and China.

“We are pleased to announce our next steps on the Ukrainian market. Based on the results of market research and consumer preferences, our team chose a favorable business model, which will allow IKEA to implement plans in Kiev in the near future,” said stéphane Vanoverbeke, chief Executive officer, IKEA South-East Europe (the company, which will operate on the Ukrainian market).

As you know, IKEA was founded in Sweden in 1943, the company sells the goods for the house.

News from the Reporter.net Telegram. Subscribe to our channel https://t.me/korrespondentnet