In Kiev took place the international training on innovative marketing

В Киеве состоялся Международный тренинг по инновационному маркетингу

Sinotrading with the participation of European organizations EAVEвпервые was organized jointly by Association of industry of Ukraine and all-Ukrainian charitable Foundation Igor Jankowski “Initiative in the future” with the support of the State Agency of Ukraine for the movie.

Participation in training was attended more than 400 Ukrainian filmmakers, producers, distributors, Directors of theaters, marketing. The main purpose of such large-scale events – enhance participants ‘ knowledge on international marketing, sales, distribution, and use of innovative strategies in the industry.

The main topics of the training were:

• marketing b2b and b2c;

• marketing online;

• work with festivals and publicity;

• working with sales agents;

• choose between classic and alternative methods of distribution;


In front of a wide audience of local filmmakers were experts from four countries: Gudrun Storm (the PR Factory, Belgium), Virginie Devesa (Alpha Violet, France), Joanna of Solecka (Alhapanda, Poland), Alvaro VEGA (Doblesentido, Spain).

The founders of the Association of the Industry of Ukraine positively evaluated the first experience of organizing large-scale training seminar for professionals in the field of cinema with the participation of foreign experts and promise not to stop.

“Training from EAVE was one of the first steps of the Ukrainian film industry in its integration into European society. We plan in the future to organize such events that will deepen the relationship with the international film industry”,- said the Chairman of Association of Industry of Ukraine Volodymyr Yatsenko.

Also positively assessed the cooperation with CRA and EAVE founder of the Charity Fund “Initiative for the future” businessman Igor Yankovsky.

В Киеве состоялся Международный тренинг по инновационному маркетингу

Participants of the training on innovative marketing and distribution methods of movie

“A charity Foundation which I founded for 5 years to support the Ukrainian cinema. During this time we have helped a huge number of filmmakers to present their films at major international film festivals in Cannes, Berlin, Karlovy vary, Locarno, Tallinn.

Spent the Days of Ukrainian cinema in Germany, France, UK, Italy, Hungary. Also, we were given grants to study abroad several Ukrainian Directors. Association of the industry of Ukraine has proposed a new format of education to bring to Ukraine the international experts who will talk about the latest trends in the world film industry, introduce innovative technologies in the promotion of the movie. We supported this idea, as it allows you to train much larger number of filmmakers, and we hope to make such meetings regular,” said businessman and philanthropist Igor Yankovsky.

In the training of local filmmakers interested in the state of Ukraine. His head promises to assist in organizing training programs for the domestic film industry.

“The state will continue to support such initiatives as the Ukrainian cinema needs competence in the ways of promotion and distribution. We will also bring more speakers from other countries, in order to encompass the knowledge about the modern film industry both local and global manifestations,” said Philip Ilyenko.