Medoff – in the top three in sales

Medoff - в тройке лидеров по продажам

During the year the brand with the 6th position in the market steadily moved up and now ranks in the top three.

According to the latest retail audit, Retail Tracking Research International (RTRI), for February-March 2016, TM Medoff occupies the third position among the top-selling vodka brands in Ukraine. Share Medoff was 7.9% (previous audit in December-January to 7.6%). It is noteworthy that during the year the brand with the 6th position in the market steadily moved up and now ranks in the top three.

Overall, the company Eastern beverage trading, which owns the trademark, according to the study occupies the fourth place among manufacturers of vodka – share of total sales is 10.8%. Compared with the same period last year, the company’s share increased by 4.6%.

Retail audit, Retail Tracking Research International (RTRI) was conducted throughout Ukraine. Data in the Eastern regions (Donetsk, Lugansk region) was shot from the territories controlled by Ukraine.

“Thanks to the efficient work of our marketing and distribution team, we managed to maintain sales volumes. You can not say about the vodka market as a whole – compared to the same period last year total sales decreased by 10.8%. And according to our forecasts, the decline in production and sales of legal alcohol will continue until the end of the year felt the impact of the increase in excise duties and retail prices. We are very grateful to our customers for their loyalty to the brand, Medoff and trying that while maintaining the highest quality, the price changes were not so noticeable to the consumer”, – says marketing Director of Eastern Beveridge Treyting” Sergey Kolesnichenko.

TM Medoff belongs to the Ukrainian company Eastern beverage trading”, are exported to more than 30 countries in Europe, Asia and CIS countries, has won more than 20 awards in Ukrainian and international tasting competitions.

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