Regular Internet users account for two-thirds of Ukrainians – study

Регулярно пользуются интернетом две трети украинцев – исследование

The smartphone is becoming the primary device access to the Internet

Most Ukrainian users go online via smartphones.

The number of Ukrainians who regularly use the Internet for personal purposes, reached 66%. This is evidenced by the results of the study of the behavior of Ukrainian Internet user Google Connected Consumer Study 2017.

The study showed that the most active users – aged 25-34 and 35-44 years (27% and 23%, respectively), many of them have at least two devices with network access.

“Today, one Ukrainian has a 1.4 Internet-connected devices. At the same time, a Ukrainian user in age from 16 to 44 years of age have 2 or more devices with network access”, – stated in the message.

At the same time Ukrainians actively acquire all sorts of gadgets.

“Ukrainians use more and more devices offering Internet access: 41% use smartphones and 34% have laptops, about 7% of smart TV”, the study says.

However, the most popular smartphones.

“More and more Ukrainians are choosing a smartphone for Internet use. So, in 2017, 18% of users are equally often used as a computer/tablet or smartphone to access the Internet while 28% preferred device to access the network is the smartphone,” – said in the message.

The study also showed that the Ukrainians use the Internet mainly for entertainment.

“Ukrainian online users primarily have fun (82%), searching for information (74%) and perform tasks online (38%), and post online content (22%), helping others, showing how to do something online (27%),” reads the study.

In the study, Connected Consumer Study, conducted by KANTAR TNS, involved respondents from more than 63 countries. In Ukraine the study was conducted in the period from 1 April to 30 June 2017 in the format of personal interviews, a sample of 1000 respondents aged 16+.

We will remind, the mobile Internet in Ukraine is one of the worst in the world.

At the same time, the Cabinet of Ministers decided to initiate the procedure for the sale of 4G licenses.

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