Teenagers and alcohol: how to solve the problem

Подростки и алкоголь: как решить проблему

September 14 is the responsible consumption of beer. In this day and Carlsberg Ukraine, AB InBev, Efes have United together to say no to sales of alcohol to minors.

The brewers hold a joint action, calling on all retailers under any pretext not to sell beer to those who are not yet 18.

Day of responsible consumption of beer is an event held annually in most EU countries, USA, Brazil, China and others. In this day all over the world held various activities to promote moderate and responsible consumption of alcohol. Brewers of Ukraine decided to adopt the experience of colleagues, focusing on the problem of underage drinking. For several years the largest brewing company AB InBev, Efes and Carlsberg Ukraine together with other colleagues and market partners in the trade, carry out activities aimed at the inadmissibility of the sale of alcohol to children. This year the project they launched several campaigns aimed at raising awareness of retailers and parents of adolescents.

On 14 September, the Carlsberg Ukraine, AB InBev and Efes will wear branded t-shirts with calls not to sell alcohol to minors and will personally come to retail outlets, to explain why it is impossible to remain indifferent to this problem. Representatives from the brewers will be left in the areas of sales, special gifts that will remind sellers about the event.

On the same day the social network Facebook will be a flash mob #Moodle. Brewers invite each adult to join in, placing the frame with a call on your avatar. Thus, all who support the action will be able to state its position.

AB InBev, Efes and Carlsberg Ukraine will not stop there. The brewers start a digital project, “a checklist for parents #Moodle”. To participate in it invited leading Ukrainian psychologists. The experts prepared a series of recommendations that will help parents to approach their children. Not to deny and to teach, and to look for causes is an effective way to prevent adolescents from alcohol.

Psychologists believe that most often pushes children to drink lack of confidence in parents and difficulty communicating with them. Therefore, a checklist is practical steps that will help to build relationships with adolescents based on mutual respect, love and trust.

Video answer the following questions:

  • how to communicate with teenagers so they are not just listened to, and heard parents;
  • what steps adults provoke children to drink;
  • what to do if a child smells like alcohol;
  • when and how to talk with children about alcohol;
  • how to build a relationship in which alcohol teenager will not be interested.

“This project will help parents to understand and eliminate the causes that lead teenagers to alcohol. Behavioral attitudes arise primarily within the family, and then spread in the society. Therefore, the development of a culture of drinking, we initiate projects that will encourage people to discuss and jointly find the right solutions”, ― commented on the idea of the project, the President of AB InBev Efes Dmitry Shpakov.

“As one of the leaders of the market of beer in Ukraine, Carlsberg Ukraine could not stay aside the problems of alcohol consumption by minors. We are aware of its presence in the community, so we support the action and other public initiatives that popularitywith the idea of the responsibility of adults ― manufacturers, retailers, parents and just others, for the protection of children from alcohol, and resonate with one of the strategic goals of the company – “ZERO irresponsible consumption,” says senior Director of corporate relations at Carlsberg Ukraine Yevgeniya piddubna.

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